From idea to reality
Bringing Your Collection to Life
Do you have a vision for your collection but aren’t sure how to take the next steps? I help brands and start-ups turn ideas into successful products by providing:
- Brand & Creative Direction: Defining a unique identity and vision
- Trend & Market Research: Competitive analysis, trend forecasting and color directions
- Strategic Collection Building: Mood boards, product strategy, CAD apparel and garment print design
- Production Support : Tech packs, supplier collaboration and prototype optimisation
- Trend & Market Research: Competitive analysis, trend forecasting and color directions
- Strategic Collection Building: Mood boards, product strategy, CAD apparel and garment print design
- Production Support : Tech packs, supplier collaboration and prototype optimisation
Staying Ahead of Trends
I regularly attend fashion and sportswear fairs to stay on top of industry movements and conduct store checks to track emerging trends.
I regularly attend fashion and sportswear fairs to stay on top of industry movements and conduct store checks to track emerging trends.
Beyond the Sketch
A great design is just the beginning. The tech pack, a precise, detailed technical sketch is essential for bringing your concept to life. It should include everything necessary but nothing excessive. With my experience, I know exactly what details manufacturers need to produce high-quality garments efficiently.
A great design is just the beginning. The tech pack, a precise, detailed technical sketch is essential for bringing your concept to life. It should include everything necessary but nothing excessive. With my experience, I know exactly what details manufacturers need to produce high-quality garments efficiently.
Let’s chat about your next steps, I’m here to support you at every stage of your collection.
Brand & Creative Direction for Sportswear
Build a Strong Identity, Drive Success
A strong brand and creative direction is essential for any successful sportswear or activewear brand. It establishes your visual identity, brand message, and market positioning, helping you stand out in a competitive industry.
Key Benefits:
Attract Target Audience: A well-defined strategy engages the right customers.
Gain Market Insights: Trend analysis, competitor research, and material forecasting inform your design choices.
Enhance Brand Recognition: Consistent messaging across platforms builds trust and recognition.
Align with Market Demands: Ensure your collections are visually appealing, functional, and relevant.
Trend Analysis & Market Research
Shape Your Collection’s Direction
We begin by analyzing your bestsellers to understand what resonates with your audience. A comprehensive review of competitors and target groups ensures your brand stands out.
Why It Matters:
Stay Ahead of Trends: Essential for success in the fast-paced sportswear industry.
In-Depth Research: Uncover key influences in design, fabric innovation, and consumer preferences.
Develop Unique Collections: Align with market demands while reinforcing your brand identity.
Moodboards & Color Direction
Create Compelling Visual Stories
A strong visual narrative is essential for a successful sportswear collection. I develop strategic mood boards and color direction concepts that combine trend insights with commercial viability.
Key Benefits:
Aesthetic Cohesion: Ensure designs are visually engaging and market-ready.
Seasonal Color Palettes: Reflect emerging consumer preferences and trend-forcast knowledge.
Strengthen Brand Identity: Define a unique and recognisable brand presence.
Trend-Driven Approach: Align collections with industry movements while maintaining a distinctive edge.
CAD Design Sketches
Transform Your Vision into Reality
Bring your sportswear ideas to life with professional CAD illustrations. High-quality digital sketches are crucial for creating production-ready files, ensuring seamless sample development and manufacturing.
Key Features:
Precise Drawings: Tailored CAD designs with textile prints and functional design features.
Visualisation & Colors: Ideal to set up a visual lineplan and refine coloration & combination of your collection
Streamlined Process: Enhance quality and efficiency in the design-to-production workflow.
Trend Focus: Align your designs with industry trends and commercial viability.
Tech Packs for Smooth Production
Ensure Precision and Consistency
A well-structured tech pack is vital for effective communication with manufacturers, ensuring precise and consistent production. A Tech pack acts as a blueprint for your designs.
Key Components:
Fabric Specifications: Detailed information on materials used.
Stitching Guidelines: Clear instructions for assembly.
Bill of Materials (BOM): A complete breakdown of elements for organised production.
Benefits:
Reduce Miscommunication: Reduce errors and streamline production.
Save Time and Costs: Efficient manufacturing leads to better quality.
Expert Support: My experience ensures your activewear meets the highest industry standards.
Prototyping & Production Support
Guiding You Through Every Step of Your Collection's Journey
I offer comprehensive support during the prototyping and production phases to ensure your collection meets the highest standards of quality and fit.
Key Services:
Prototype Review: Thorough evaluation of prototypes to ensure compliance with design specifications. Identification of areas for improvement prior to final production.
Fittings: Conducting fitting sessions to evaluate garment fit and comfort.
Benefits:
Early issue detection: Design or production flaws are identified and corrected at the prototype stage.
Reduced return rates: A well-fitting, high-quality product leads to higher customer satisfaction and fewer returns
Adobe Illustrator Training for Fashion Designers
Enhance Your Design Efficiency
Are you looking to improve your design process? Mastering Adobe Illustrator is essential for creating professional digital sketches, technical drawings, and garment flats.
What I Offer:
Tailored Training: Specialised courses for fashion designers.
Skills Development: Learn to create CAD drawings, edit patterns, and develop tech packs.
Flexible Sessions: Available in small groups or one-on-one.
Benefits:
Boost Efficiency: Streamline your workflow and work faster.
Maintain Quality: Achieve high-quality results while enjoying the process.